The Century Of The Self is a fascinating BBC documentary available on YouTube that gives a history of public relations (basically Nazi propaganda techniques with a more friendly name) and its far-reaching implications in our society and the world. The documentary features Edward Bernays, nephew of Sigmund Freud, who pioneered this dubious practice.
Bernays took the psychological discoveries of his uncle, mainly those of how humans have a sense of need or emptiness or a need for an unknown fulfillment, and have them correlate the idea that those can be fulfilled with consumer goods. The concept was so successful it went on to be used by politicians, corporations, the military, and pretty much anyone in power. The concept of planned obsolescence is tied to this, as manufacturers needed a way to get people to buy more stuff, and replace the stuff they had. The magic wand was supplied by Bernays, whose effective techniques make consumers feel like they are lacking if they do not have the latest and greatest. Sound familiar?
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